The Apple crew was really pumped and catering to everyone. Lots of cheers and smiles in this store.

After I purchased the iPhone I grabbed some cases to protect the iPhones. The warranty does not cover drops and this is a slippery device.

They announced the Apple Care will be available in about 2 months for $69 which would extend the warranty for one additional year. Unlike all other Apple Care warranties that extend the coverage to a full 3 years. Apple is playing it safe.